LL COOL J Shares His Keys To Success, Longevity In HipHop, & Learning How To Rhyme Again “First of all, you got to love it, and you can’t be so full of yourself that you can’t hear nobody else talking… See, some people, they operate in that space where they’re too cute for everything, but you can’t learn nothing that way. And then you have to humble yourself… One of the things I did, like, straight up, I went back and studied how to rhyme again.” | Club Shay Shay