Welcome to your PRIME. Where great flavor meets function. Zero Added Sugar. 10% Coconut Water. BCAAs, Electrolytes, Antioxidants, and more.

PRIME was created for those that strive for iconic. To fill the void where bold, in-your-face flavour meets legendary experiences. Intense and refreshing, PRIME is an ultimate quencher to conquer your day.

PRIME was created for those that strive for iconic. To fill the void where bold, in-your-face flavour meets legendary experiences. Intense and refreshing, PRIME is an ultimate quencher to conquer your day.

PRIME was created for those that strive for iconic. To fill the void where bold, in-your-face flavour meets legendary experiences. Intense and refreshing, PRIME is an ultimate quencher to conquer your day.

PRIME was created for those that strive for iconic. To fill the void where bold, in-your-face flavour meets legendary experiences. Intense and refreshing, PRIME is an ultimate quencher to …

PRIME was created for those that strive for iconic. To fill the void where bold, in-your-face flavour meets legendary experiences. Intense and refreshing, PRIME is an ultimate quencher to conquer your day.

A 24-carat gold PRIME bottle (ARV: $500,000.00 USD**) OR $500,000 USD (as of November 1, 2023, £ 411,345.00) to be awarded as a check. One (1) Prize will be offered per location, for a maximum of two (2) Prizes. IN NO EVENT WILL MORE THAN ONE (1) PRIZE BE AWARDED PER LOCATION.