Why this German grocer put prices on its packaging to compete with Lidl and Aldi
With inflation still high and the cost of living crisis showing no sign of waning, Penny has taken a bold step to show it won ...
Direct-to-consumer challengers are still outplaying fashion’s stalwarts – here’s how
Direct-to-consumer brands have shaken up the fashion industry with innovative, social-led marketing. For The Drum’s Fashion ...
Hinge’s CMO on her unconventional KPI – dates so great people delete the app
The dating app is growing its user numbers quarter after quarter while its competitors are failing to swoon daters. We catch ...
With capital gains tax changes looming, what could the future hold for agency M&A?
In less than a month, the UK’s new chancellor, Rachel Reeves, will unveil her first budget and Green Square director Tony ...
The secret ingredient when turning complex comms into compelling stories
How do you explain how a medicine works or the superiority of one car’s engineering to a mass audience? Begin with an ...
Ogilvy spread a conspiracy theory about Michael Cera to promote CeraVe – and it worked
Cera’s the last person you’d expect to sell skincare products, and that’s exactly the point. We break down the strategic ...
The inside story of how NotCo turned its legal battles with Big Dairy into a creative coup
The plant-based food and beverage brand embraced the language used in a lawsuit against it to produce clever, subversive ads.
Ford & VML introduce a game-changing in-car solution for mastectomy patients
Featuring real-life testimonials and expert insights, the ‘For Her Journey’ campaign illustrates how the innovative ...
Sports rights are more fragmented than ever – who are the winners and losers?
The clear winners from the fragmentation of sports broadcasting are sports organizations and teams. Increased competition ...
Mind the AI gap: aligning vision with real-world impact
A recent global report from WE Communications highlights the critical gap between optimism and action in AI adoption, and how ...
Iconic Call of Duty character The Replacer returns – so fans can keep playing Black Ops 6
The irreverent mascot returns for the latest installment of the Black Ops franchise. This time, he’s here to take over chores ...
From blanding to granding, fashion house visual identities seek out distinction
High fashion is ditching pared-back logos or integrating them into characterful worlds in the search for something more individualistic. We explore as part of The Drum’s Fashion & Beauty Focus.