IRIS.TV uses an artificial intelligence-enhanced proprietary video content identifier that provides contextual and brand-suitability data to advertisers.

The U.K.-based media advisor, which recently aided reviews for Amazon and Unilever, acquired a marketing unit from PwC ...

The Kellanova brand is ramping up the intrigue around the return of a stunt that went viral on social media last December.

EffortisEverything” includes tie-ups with everyday individuals to showcase images of their cooking fails across social media ...

Klue analyzed 3,400+ buyer interviews and uncovered the shocking truth about why deals are won or lost. Spoiler: it's not ...

Every year, marketing teams grind through “planning season,” hoping to finally deliver results that leadership wants. Yet, ...

The General Mills brand and Dentsu Creative — with the help of an animatronic alien — took an entertainment-first approach to ...

Marketers’ optimism about AI continues to grow, with 80% reporting that their use of AI tools exceeded return on investment expectations. In 2024, 93% of marketers had positive experiences with the ...

Central to the effort is a 60-second spot, “The Case of the Disappearing Food,” that details how the act of sharing food can ...

Among the new app features are trend reports, which blend the expertise of Nordstrom stylists with artificial intelligence to ...

The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too ...

The Woven Collaborative, a unit comprised of various agencies and Tide’s internal creative team, is behind the brand’s most ...