Consortium Gifts' managing director prescribes a few effective tactics for brands to increase their visibility and drive high ...

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Campaign speaks to the company officials about they are blending global expertise with indigenous elasticity, letting each ...

The agency's leadership in India including Ayesha Ghosh, Santosh Padhi and Shreekant Srinivasan have resigned.

Articles written by Gaurav Bhagat ...

As a modern social media tool, memes offer brands a perfect opportunity to connect with consumers and create lasting impressions online, says the assistant professor for marketing at New Delhi's ...

A Publicis Groupe research highlights new opportunities for brands within this rapidly evolving consumer landscape, and ways ...

On the occasion of Gandhi Jayanti, Aditya Birla Group, a global conglomerate, released its campaign, ‘Instruments of Change’, ...

If its managing director, Sandeep Lodha, has his way, this could happen soon, starting with one brand before expanding to the ...

Myntra has launched another fun film showcasing India’s most iconic trios for the 'Multiverse of fashion'. The ecommerce ...

The latest campaign from Tata Capital Ltd, the flagship financial services company of the Tata Group, features brand ...

With India's crisis communication landscape evolving rapidly, brands must be prepared for unpredictable challenges. Apexx ...