Commerce media is at a definitional fork in the road. One path leads toward a world where commerce signals inform all forms ...

Ask five advertising executives to define connected television, streaming video and digital video, and you may get five ...

Advertisers have acquired an impressive collection of measurement tools over the years. The slightly less impressive part is ...

Most brands approach creator marketing by identifying reach and working backward to a message. Bar Keepers Friend starts ...

The fragmented media landscape has sent advertisers scrambling for places where consumers actually pay attention. Mobile ...

Search engine optimization built its playbook around keywords and links. AI-powered discovery requires something different. Brands need a coherent, corroborated story that holds up ...

Artificial intelligence may make advertising more efficient, but Terence Kawaja doesn’t think efficiency is where the real money will be made. Kawaja, founder and chief executive of investment ...

The tension between using AI to automate tasks and using it to augment talent is becoming a central strategic question for ...

The creator economy has been algorithm-driven for years, but generative AI is introducing something different: a fundamental ...

Most media businesses start with the audience and work down toward the sale. Best Buy Ads starts with the sale and works back ...

Roblox is a phenomenon. More than 130 million people log into the game every day, spending an average of two and a half hours ...

Creators conquered social media, expanded into long-form video and are now coming for the biggest screen in the house. Daniel ...