Creator and influencer-driven marketing strategies and themes from this year's upfronts and NewFronts.

Negativity bias is hardwired, but teams can reduce its impact and create a more positive workplace culture ...

Zambezi and director Tucker Bliss liven up wealth management marketing with star power and a dose of the fantastical.

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TBWA\Chiat\Day New York campaign animates viral AI images that have made waves in culture to teach people how to spot them.

Casamigos, the tequila brand that soared to success behind the charisma of co-founder George Clooney, has a whole new cast on board.

U.S. ad employment has fallen for five consecutive months, a sustained drop that historically has coincided with recession.

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Ad Age asked talent experts what people should expect when agencies undergo layoffs, including what the legal process looks like and what roles might be most vulnerable.

MNTN—which counts Hollywood star Ryan Reynolds as its chief creative officer—and the selling shareholders are offering 11.7 million shares for $14 to $16 each.

Plus, it discussed new ad tech and IP for ad partnerships.

Pinterest positions itself as a platform for creativity that serves up inspiration in response to simple search queries such as “fun makeup.” ...