Sacramento Kings guard De'Aaron Fox will finally have his signature sneaker available when it hits retailers in December, and ...

Last week, the Beam Team announced Roy Al would join Slamson the Lion, who has represented the Kings since 1997. But the ...

Whatever beef Brown has with the shoe giant, snatching a piece of its business won’t be easy: It owns about 80% of the ...

He turns 40 on Dec. 30. He was 19 when he made his NBA debut with the Cavs at the Sacramento Kings on Oct. 29, 2003. New Nike ...

Foot Locker is ready for the 2024 winter holiday season with the fresh Step Into Your Gift campaign starring Coi Leray, Anthony Edwards, and LaMelo Ball. Putting their swagger on display, each talent ...

With only a few more sneaker releases slated to drop before we wrap up another calendar year, Nike leans into a ...

Los Angeles Lakers star LeBron James is obviously known for his contributions on the basketball floor, but his impact off the ...

Los Angeles Lakers star LeBron James, Nike and Hasbro's Monopoly are collaborating on a special game board and basketball ...

LeBron James’ entertainment company, SpringHill Co., agreed to merge with Fulwell 73, producer of “The Kardashians.” ...

Caitlin Clark has taken the world of basketball by storm, becoming one of the most talked-about athletes of 2024. Her ...

Nike’s legendary Wu-Tang Dunk finally released to the public last week and pairs are currently averaging over $260 on the ...

The WNBA has wrapped up a historic season that notched all-time viewership and attendance records while racking up brand deals and corporate sponsorships for its players along the way ...