(Reuters) - Jaguar Land Rover (JLR) will invest 65 million pounds ($80.71 million) to expand its luxury paint services in the UK and Slovakia to meet increased demand for personalised cars from high-end clients, it said on Monday. The luxury car maker joins rival Rolls-Royce Motor Cars, a unit of BMW, in trying to cash in on the trend.

Jaguar Land Rover (JLR) announced plans to invest 65 million ($80.71 million) in expanding its bespoke luxury paint services in the UK and Slovakia. This move caters to growing demand from high-end clients

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JLR will more than double the capacity of its SV Bespoke Paint matching service, allowing Range Rover SV clients to paint their cars in any colour, including those matching their private jets or yachts.

Jaguar Land Rover has announced a £65 million investment to enhance its luxury paint services in the UK and Slovakia, catering to the growing demand for personalized vehicles. JLR will establish new paint facilities and expand its SV Bespoke Paint service,