Bridgestone, International Olympic Committee and Japan
Firstpost · 1h
Exodus continues as Bridgestone becomes latest Japanese firm to end Olympics sponsorship
The Japanese companies have been cryptic about the reasons for their decisions to end Olympics sponsorship but analysts point to the ill-fated 2020 Tokyo Olympics and declining viewer numbers among young people.
SportsPro · 1d
Bridgestone latest to end Olympic TOP sponsorship with IOC after Paris 2024
Bridgestone’s decision not to renew its tie-up sees it become the latest TOP sponsor to cut ties with the IOC. Last month, Toyota confirmed it would not be extending its ten-year contract, which expired after Paris 2024 and was reportedly worth US$835 million when it was first signed in 2015.
Nikkei Asia · 11h
Sayonara, Olympics: Japanese brands exit pricey sponsorships
TOKYO -- Three of Japan's biggest companies -- Panasonic Holdings, Toyota Motor and Bridgestone -- are ending their top-tier sponsorship of the Olympic Games as they rethink the benefits of these increasingly hefty investments.
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