The IOC doesn't have any Japanese sponsors now with the focus expected to shift to the Middle East and India for new income.

Tyre giant Bridgestone has become the latest Japanese firm to end its Olympics and Paralympics sponsorship, following ...

Ferrari will serve as an advisor to the company until Dec. 31, at which time he will leave the company to pursue other ...

Bridgestone Corp. is ending its partnership with the International Olympic Committee, opting not to renew its current ...

Sept. 12, 2024 /PRNewswire/ -- Bridgestone Golf, the #1 Ball-Fitter in Golf, today announced a new collaboration with Eastside Golf. The collaboration celebrates Eastside Golf's mission to inspire ...

TGRNZ’s Nicolas Caillol and John Staples from championship partner Bridgestone with the new GR86. Picture - Journey Pictures. The Bridgestone GR86 Championship – and the forthcoming Toyota 86 ...

Syniti, a global leader in enterprise data management, assisted with one of the largest transformation projects in Bridgestone’s history—its migration to SAP S/4HANA Cloud. Bridgestone EMEA is the ...

So when we found out that Bridgestone Americas was putting teens behind the wheel at Nashville Superspeedway we had to check it out. On Sunday, new drivers between the ages of 15 and 21 were ...

BRUSSELS — Bridgestone Corp. has started series production of tires it claims incorporate 55% sustainable materials, with the launch of its ultra-high-performance Potenza Sport A, which has been ...

Bridgestone Americas and Penske Entertainment said Sept. 12 they had reached a five-year extension of Firestone's role as the exclusive tire supplier for all IndyCar-sanctioned races. That includes ...

As such, Bridgestone EMEA will join Fatima, Portugal-based Grupo BB&G and Milan-based Versalis in "creating a closed-loop ecosystem" for recycling ELTs. The three organizations signed an agreement to ...