First lady Melania Trump’s unusual choice of inauguration hat was either an ode to homespun American conservatism or a harbinger of her husband Donald Trump’s imperial ambitions, depending on who you ask.

Melania Trump undoubtedly looked stylish in a subtle navy blue outfit, with her fans calling her “Dark MAGA” on social media.

Melania Trump wowed on Inauguration Day with a tailored navy outfit by Adam Lippes and a chic boater hat, embodying elegance and earning admiration online as “Dark MAGA.”

Melania wore a dress by French-American designer Herve Pierre, which was complimented by a black choker from jeweler Harry Winston. Newsweek contacted the First Lady's office, and representatives of Pierre,

Melania’s hat. The 47th (and 45th) first lady of the United States might have launched a meme coin cryptocurrency ahead of the ceremony, but it was her headwear that had the day’s big meme energy. It’s not the first time an accessory has stolen the show at a political event.

How viral was this thing? Global searches about what she had on her head were briefly higher than for President Donald Trump’s speech, according to an analysis from JeffBet. The veteran milliner told Women’s Wear Daily he created the chapeau specifically to match Melania’s navy blue Adam Lippes coat.