Gen Z shoppers are utilizing AI in person and online, but they still draw firm lines around transparency and data security.

Transparency is the trip wire. SAP’s 2026 Customer Loyalty Index found 45% of Gen Z consumers have switched brands because of ...

Younger workers may be approaching the technology with greater caution and anxiety than their slightly older co-workers.

Gen Digital (NasdaqGS:GEN) has launched Savvy, an insurance marketplace designed for AI agents, expanding its AI-focused ...

Members of Generation Z, born between 1997 and 2012, are truly redefining consumer behavior through their proficient use of artificial intelligence. As digital natives, Gen Zers seamlessly integrate ...

New findings from Vision One Research reveal a significant shift in how Generation Z approaches travel planning. The study ...

Gen AI holds enormous promise to reshape e-discovery and beyond yet has yet to surpass TAR in efficiency or defensibility. Right now, legal teams should view TAR and Gen AI as complementary tools, ...

Forbes contributors publish independent expert analyses and insights. Tim Keary is a reporter covering enterprise AI adoption. This voice experience is generated by AI. Learn more. This voice ...

Organizations should implement comprehensive policies addressing approved AI platforms, data retention, transcription ...

AI tools deliver the most value when businesses redesign workflows around them, not simply bolt them onto existing work.

MIT economist David Autor's study of 133 patent lawyers finds AI lifted drafts for all, but only seniors kept an average edge ...