Did Josh Allen get the first down? You know the play. 4th & 1, early-fourth-quarter, a QB sneak at a crucial moment in the ...

For years, digital advertising has been dominated by self-reported metrics from platforms like Meta, Google, and YouTube, ...

Market research agency Nielsen has collaborated with JioHotstar, the digital platform of the Reliance-Disney joint venture ...

Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, announced today the release of its January 2025 reporting period (December ...

The legislation would terminate U.S. membership in the United Nations and its affiliated bodies, and funding to those groups.

At the ET Media and Entertainment Summit 2025, Vikram Sakhuja and Shashi Sinha discussed the need for unified measurement ...

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

Nielsen, a global leader in audience measurement, data and analytics, and TransUnion (NYSE: TRU) have expanded their relationship to improve accessibility to advanced audiences. This enhanced ...

Nielsen will build a data pipeline to measure ad performance on JioHotstar, helping advertisers optimise campaigns during ...

The group sued after voters in November 2020 approved a ballot measure revising the state's 2013 "Right to Repair" law to ...

"The NFL will consider implementing an electronic system for measuring first downs during the 2025 season," said Mark Maske of the Washington Post." The system currently under talks of potentially ...

The collaboration with Nielsen will offer near real-time campaign-level metrics such as clicks, impressions, reach, and on-target reach on a dashboard—all validated by a third-party ...