For years, digital advertising has been dominated by self-reported metrics from platforms like Meta, Google, and YouTube, ...

Market research agency Nielsen has collaborated with JioHotstar, the digital platform of the Reliance-Disney joint venture ...

The legislation would terminate U.S. membership in the United Nations and its affiliated bodies, and funding to those groups.

Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, announced today the release of its January 2025 reporting period (December ...

At the ET Media and Entertainment Summit 2025, Vikram Sakhuja and Shashi Sinha discussed the need for unified measurement ...

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

In today’s digital age, protecting personal information is more crucial than ever. With the rise of digital theft, identity ...

Nielsen, a global leader in audience measurement, data and analytics, and TransUnion (NYSE: TRU) have expanded their relationship to improve accessibility to advanced audiences. This enhanced ...

Nielsen will build a data pipeline to measure ad performance on JioHotstar, helping advertisers optimise campaigns during ...

The collaboration with Nielsen will offer near real-time campaign-level metrics such as clicks, impressions, reach, and on-target reach on a dashboard—all validated by a third-party ...

JioStar partners with Nielsen to offer ad measurement tools for IPL 2025, enhancing transparency and campaign performance.