A light-up makeup mirror so you never have to do the awkward bathroom counter lean again just to get your eyeliner on point ...

The report outlines e.l.f.’s progress in its company mission to make beauty accessible to all. The company continued to ...

As a result, her advent calendars sell out every single year. This year's version comes in a stunning heart-shaped box that ...

E.l.f. gives the iconic makeup case from 1987 a designer makeover with the help of Laurel DeWitt—take a look at the luxe 'It ...

Inspired by TikTok’s perennial #WhatsInMyBag trend and its oft lip-centric themes, the makeup brand has teamed with Caboodles ...

Just remember: it’s OK to be choosy. “Our lashes deserve the same amount of TLC as we give the hair on our head,” says celebrity makeup artist Karina Milan, who’s slicked the lashes of ...

Put your best face forward, one wipe at a time. Taryn is a beauty writer based in New York City. She contributes to InStyle’s beauty commerce vertical and has experience covering the newest and ...

founder of cruelty-free brands database Cruelty-Free Kitty and cruelty-free subscription boxes Better Beauty Box. (The main source for this is data collated by animal rights organisation Peta, ...

But my costumes always look immaculate. My hack? An easy af Halloween makeup look that mostly takes the place of a costume entirely (minus a few simple additions). Trust: Some Halloween eye makeup ...

Ulta’s 21 Days of Beauty event is almost over. The sale started on Aug. 30, allowing shoppers to save 50% on a fresh selection of beauty favorites every 24 hours. (So far, we’ve seen rare ...

The Love It Or List It Vancouver star and her agent launched the quarterly box—chock full of themed beauty, fashion, and lifestyle products—in 2019. Within hours, the duo sold over 5,000 boxes and ...