Marketing is an industry of rule-breakers and storytellers. So, we asked members of The Drum Network to spin us a good yarn and tell us about a time when thinking outside of the box truly paid off.

At British Airways, the UK flag carrier painted the supersonic jetliner its 'Negus' livery from 1976 to 2004, with three subtly different versions of the scheme used during this period. This was ...

British Airways will acquire the Boeing hangar facility and MRO (maintenance, repair, and overhaul) business at London ...

British Airways (BA) sees the long-debated third runway at London Heathrow Airport (LHR) as a development that could ...

British Airways has acquired the MRO business and aircraft engineering hangar formerly operated by Boeing at London-Gatwick ...

British Airways expects the acquisition of Boeing ’s Gatwick business by the second quarter of this year. As part of the ...

British Airways has announced it is to acquire the Boeing (BA) hangar facility and MRO business at Gatwick in a move that will secure jobs at ...

on a European tour. For a British Airways flight from London to Paris, three musicians were required to check their guitars, but only one instrument arrived in Paris with us. We filled out the ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

British Airways will acquire Boeing’s maintenance, repair, and overhaul (MRO) facility at London Gatwick Airport, securing ...

A British Airways flight reached almost record speeds thanks to jet-stream winds powered up by Storm Éowyn. The transatlantic flight was propelled by high-speed winds in its journey from Las ...

According to data gathered by Flightradar24, British Airways flight BA274 reached a ground speed of 814mph – just 21mph slower than the subsonic speed record of 835mph. The Airbus A350 took ...