Mattel has partnered up with G-SHOCK for a limited-edition GMA-S110BE timepiece inspired by Barbie.

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

Mattel has honored Alicia Keys' musical success and cultural impact with her own one-of-a kind Role Model Barbie Doll made in her likeness.

Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...

For the Barbie Role Model dolls, Mattel honors 17-time Grammy award-winning singer Alicia Keys and her recording and mix ...

Mattel Films made a huge splash in 2023 with Barbie , turning a plastic doll into a billion-dollar cultural phenomenon. But ...

After the blockbuster success of "Barbie," expect movies about other famous Mattel toys and brands, including Barney, Uno, ...

Carey and Olympic teammate Jordan Chiles of Vancouver have Barbie dolls made in their likeness by Mattel as a part of a ...

The iconic Black Barbie celebrates nearly half a century of representation this month with a tribute that's making waves ...

An icon in the shape of a lightning bolt. Impact Link Mattel is building its own cinematic universe after its blockbuster success with the "Barbie" movie. In 2018, the toy company behind Barbie ...