Apple has certainly carved itself a market for selling extremely well-made products at ludicrously high prices. Given an audience willing to fork out eye-watering amounts for its laptops and phones, it’s perhaps not surprising that the company assumed it could do the same in the cursed world of VR with the $3,

This week, a report has come out that suggests the $3,500 Apple Vision Pro has discontinued production due to reduced demand and overpricing.

Apple reportedly halts production of its $3,500 Vision Pro headset, casting doubt on the future of the mixed-reality device.

Though Apple's expensive headset was been praised for its cutting-edge technology, the device is expensive and hasn't yet been widely embraced at either home or work.

Throughout the year we've seen reports of flat sales and scaled-back production, though zero confirmation from Apple of sales numbers. The Cupertino tech giant mostly talks about developer support, the growing number of Vision Pro apps,

Although Apple made clear that Vision Pro is meant for early adopters more than the general public, we wouldn’t be surprised if the pricing put it out of reach for many of those would-be early adopters.