We've reported any number of times on the growth of CTV advertising as it continues to steal marketshare from traditional linear, but is CTV still the golden child? Mediaocean's 2025 Advertising ...

Lokalise, a cloud-based localization and translation management system, has observed a fascinating shift in how content is being translated and has some intriguing data on the rise of automated ...

Navigating today's fragmented, privacy-conscious media landscape is a bit like stepping into a dense jungle. The buy-side-marketers, agencies, and demand-side platforms (DSPs)-must find their way ...

One of the ongoing complaints about the ad industry is a lack of transparency about where you're buying and how it's measured. At CES 2025, Disney discussed their new global ad tech stack and how they ...

At CES 2025, Disney reported their new global ad tech stack has deliver to 157 million global active ad viewers on Disney+, Hulu and ESPN+ and this wouldn't be at all possible, without the support of ...

CES can be incredibly overwhelming. There are thousands of products on display, which makes finding the good stuff especially hard, so we went with the opinion of a jury of experts for the CES ...

Provenance and authenticity of content have become critical issues as Generative AI-derived content and disinformation flood the digital world. The Coalition from Content Provenance and Authenticity ...

Leveraging viewer data to identify and target users is the sine qua non of CTV advertising, and the closer channels can bring advertisers to the viewers, the more revenue they can bring to their ...