We looked at the experiences and attitudes of the 21% of U.S. adults who regularly get news from news influencers on social ...

On social media, many news consumers get news directly from journalists and news organizations, including both individual ...

News influencers on TikTok stand out from other sites for having a smaller gender gap and being more balanced in political ...

Far more of the site's news influencers explicitly identify with the political right than left, and two-thirds are men.

Over three weeks studied, a majority of posts on current events or civic issues (55%) by news influencers were about ...

Our researchers cast a wide net across the most popular social media sites to form an inclusive list of influencers who ...

YouTube news influencers are more likely to explicitly identify with the political right than the left. Few have links to the ...

News influencers on the site are more likely to explicitly identify with the political right than left. They’re also much ...

News influencers on Instagram were less likely than those on other sites to post about politics during summer 2024.

This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.

Almost two-thirds of news influencers are men. And except on TikTok, more influencers explicitly identify with the political right than the left.

Pew Research Center conducted this study to understand how Americans view scientists and their role in making public policy. For this analysis, we surveyed 9,593 U.S. adults from Oct. 21 to 27, 2024.