Consortium Gifts' managing director prescribes a few effective tactics for brands to increase their visibility and drive high ...

Campaign speaks to the company officials about they are blending global expertise with indigenous elasticity, letting each ...

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The agency's leadership in India including Ayesha Ghosh, Santosh Padhi and Shreekant Srinivasan have resigned.

His portrayal of elegance in the ad serves as a reminder that self-expression knows no limits.

Nishant Shekhar, vice president of data analytics at Havas Media Network India, has made his mark as the only Indian on Campaign Asia-Pacific's prestigious 40 Under 40 list. The list, which celebrates ...

As a modern social media tool, memes offer brands a perfect opportunity to connect with consumers and create lasting impressions online, says the assistant professor for marketing at New Delhi's ...

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India's influencer industry is estimated to reach INR 5,500 crore in 2024, representing 11% of the overall digital media industry. It is expected to grow at 20% in 2024 and 25% annually from 2024 to ...

With a mission to solve one of the most complex human and consumer internet problems of current times, Varun Sud and Chiranjeev Ghai decided to turn entrepreneurs. They started Juleo in 2023 as a ...

Carrying forward the momentum of the previous versions of ‘The call of the blue’, India Yamaha Motor (IYM) launched the version 4 of its flagship brand campaign, reinforcing its premium positioning in ...