Consortium Gifts' managing director prescribes a few effective tactics for brands to increase their visibility and drive high ...

Campaign speaks to the company officials about they are blending global expertise with indigenous elasticity, letting each ...

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Articles written by Gaurav Bhagat ...

The agency's leadership in India including Ayesha Ghosh, Santosh Padhi and Shreekant Srinivasan have resigned.

As a modern social media tool, memes offer brands a perfect opportunity to connect with consumers and create lasting impressions online, says the assistant professor for marketing at New Delhi's ...

A Publicis Groupe research highlights new opportunities for brands within this rapidly evolving consumer landscape, and ways ...

On the occasion of Gandhi Jayanti, Aditya Birla Group, a global conglomerate, released its campaign, ‘Instruments of Change’, ...

If its managing director, Sandeep Lodha, has his way, this could happen soon, starting with one brand before expanding to the ...

The latest campaign from Tata Capital Ltd, the flagship financial services company of the Tata Group, features brand ...

Myntra has launched another fun film showcasing India’s most iconic trios for the 'Multiverse of fashion'. The ecommerce ...

In an exclusive conversation with Campaign, Tusharr Kumar explains the importance of a long-tail content strategy, the future of OTT platforms in India, and crafting ideas that caters to varied ...