As the Hot Wheels has evolved into the 21st century, it’s expanding quicker than ever and capturing the minds of kids and ...

Trixie Mattel made be known for her Barbiecore looks, but she donned another toy-inspired look to the Vanderpump Dog ...

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

The "Wicked" movie, which stars Cynthia Erivo and Ariana Grande, has launched a marketing blitz ahead of its release.

Mattel released a Barbie honoring Maria Tallchief, the first American prima ballerina and Osage Nation member.

The toy company Mattel is now apologizing after fans discovered a porn link on the packaging of the Wicked dolls.

Mattel has released a limited-edition Maria Tallchief Barbie in conjunction with Native American Heritage Month.

Mattel apologies for casting an unintentional spell on its Wicked merch.

Meet the man behind Mattel's marketing blitz that ensured the Barbie film was the main topic of cultural conversation in 2023 ...

A skin site is seeing surging levels of traffic after its URL was accidentally printed on the packaging of “Wicked” doll ...

The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...