This post was created in partnership with Kantar AI is transforming marketing, pushing brands to rethink not just strategy ...
Market research group Kantar's owners are exploring the sale of its Worldpanel division for 5 billion pounds ($6.5 billion) ...
In 2019, WPP sold a 60% stake in Kantar to Bain Capital, originally valuing Kantar at £3.2bn, with long-term goals to ...
WPP is a London based and listed advertising company and Bain Capital, a Boston, Massachusetts-based private equity firm. Bain Capital acquired 60% of Kantar in 2019, giving the company a valuation of ...