Balancing Innovation, Authenticity, and Human Creativity With AI
This post was created in partnership with Kantar AI is transforming marketing, pushing brands to rethink not just strategy ...
Kantar owners eye break-up of group, $6.5 billion Worldpanel sale, reports say
Market research group Kantar's owners are exploring the sale of its Worldpanel division for 5 billion pounds ($6.5 billion) ...
Campaign Live6d
WPP and Bain mull sale of Kantar Worldpanel data division for $6.5bn
In 2019, WPP sold a 60% stake in Kantar to Bain Capital, originally valuing Kantar at £3.2bn, with long-term goals to ...
Share Prices6d
PRESS: WPP and Bain look to sell Kantar, rather than opt for IPO - FT
WPP is a London based and listed advertising company and Bain Capital, a Boston, Massachusetts-based private equity firm. Bain Capital acquired 60% of Kantar in 2019, giving the company a valuation of ...