Explore the shift from celebrity endorsements to authentic storytelling in modern marketing campaigns. Discover how brands ...

The dairy business is not an easy space to be in. Even the best dairy industry player, Amul, took decades to reach where it ...

India's beloved dairy brand, Amul, is expanding into Europe through a partnership with Spain's COVAP. Launching first in ...

India’s Amul partners with Spanish cooperative COVAP to launch fresh milk in Spain, marking its first foray into the European ...

Amul released a witty ad titled “A Dream Railized” celebrating the inauguration of the Chenab Bridge, the world’s highest ...

Amul faces criticism from public health activists for allegedly violating the Infant Milk Substitutes (IMS) Act with its new ...

Amul released a print advertisement for the inauguration of the Chenab Bridge, which is the world's highest railway arch ...

Amul partners with Spain's COVAP to launch fresh milk in Madrid, Barcelona, and other EU cities—marking its European debut.

India's beloved dairy brand, Amul, is expanding into Europe through a partnership with Spain's COVAP. Launching first in Madrid and Barcelona, Amul's milk products will then reach other major ...

India’s probiotics market has nearly doubled in five years to US$ 242 million in 2025, driven by rising health awareness, youth interest, and strong growth in both pharma and dairy segments.

Indeed, China’s ability to hold its ground against the US appears to have inspired the Indian team to be more assertive; in ...

Amul partners with Spain's COVAP to launch Amul Milk in Spain and the European Union, marking its first foray into Europe.