Explore the shift from celebrity endorsements to authentic storytelling in modern marketing campaigns. Discover how brands ...

The dairy business is not an easy space to be in. Even the best dairy industry player, Amul, took decades to reach where it ...

India's beloved dairy brand, Amul, is expanding into Europe through a partnership with Spain's COVAP. Launching first in ...

Amul released a witty ad titled “A Dream Railized” celebrating the inauguration of the Chenab Bridge, the world’s highest ...

Amul released a print advertisement for the inauguration of the Chenab Bridge, which is the world's highest railway arch ...

Indeed, China’s ability to hold its ground against the US appears to have inspired the Indian team to be more assertive; in ...

India’s probiotics market has nearly doubled in five years to US$ 242 million in 2025, driven by rising health awareness, youth interest, and strong growth in both pharma and dairy segments.

The ad, styled in Amul’s trademark witty tone, features an illustration of the engineering marvel with the caption: “A Dream Railized." ...

India's auto industry is hitting the panic button. A freeze on rare earth magnet exports from China could bring domestic ...

Dairy giant Amul has paid a creative tribute to the recently inaugurated Chenab Bridge, the world's highest railway arch ...