When it comes to makeup, people often spend years and significant amounts of money searching for the perfect foundation, ...

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To help you navigate the huge selection, here are the best five brands for teens to look out ... selection of genuinely fantastic products. The makeup formulas may not pack that wow factor of ...

Another day, another opportunity to learn about today's must-have beauty products. Here are 5 beauty products launches you ...

The impact of backstage beauty moments has waned. Now, brands are reworking their fashion month strategies for greater effect ...

The first step in achieving a zero-waste bridal makeup look is selecting products from sustainability-focused brands. Opt for ...

If you’re ready to shop for one of the best beauty gifts of the year, whether it’s for a loved one or yourself (we don’t blame you), keep scrolling for a guide to the five best makeup advent calendars ...

If you find MAC Cosmetics' famed matte bullet lipstick to be drying for your pout, then you're gonna *love* its newest ...

When mixed with some water some popular professional makeup brands maintain a thick texture ensuring smoother, longer-lasting results while keeping the application process simple and manageable ...

The best BB creams are essentially real-life TikTok filters that also offer skincare benefits. These are the 10 formulas ...

Zhamira Zhamrano sat with Ulta Beauty & Billboard for a conversation on songwriting, what it means to use products from Ulta Beauty Hispanic brands.