LIONEL Messi’s energy drinks have hit UK shelves but shoppers say it’s a “copycat”, “rubbish”, and “they can’t give it away”.

Joining forces with his former boxing rival Logan Paul, KSI launched Prime Hydration, a new sports ... supplies sold-out immediately, with bottles being spotted online for hundreds of pounds.

KSI, the YouTube superstar who has amassed millions and topped music charts, has opened up about his battle with depression despite his enormous success. The gaming icon, who reportedly earns £25m a ...

Más+ by Messi, the sports hydration drink founded by footballer Lionel Messi and Mark Anthony Group, is set to enter the UK ...

In contrast to the stampedes that greeted the release of YouTuber KSI's Prime Energy drink, Messi's rival product has quietly started popping up in B&M ahead of its official launch next week.

KSI, the YouTube ... with Logan Paul on the Prime hydration drink turned the product into an overnight sensation, with parents paying between £10-£20 per bottle to get their hands on one for ...

Last year legendary footballer Lionel Messi launched his drinks brand Mas+ which many claimed bore a striking resemblance to the hydration ... some flak from Prime's co-founder KSI who claimed ...

Their new drink, Fokus, looks eerily similar to Prime, the hydration brand by KSI and WWE Superstar Logan Paul. The colors, the branding, even the bottle design—it’s all too familiar.

A man who listed Worcester Sauce crisps for more than £100 on eBay has explained that it was "just a joke to begin with" ...