Gillette is rapidly trying to transform its image from "the best a man can get" to a cheaper shave. In a "very different approach for the brand," Gillette said Wednesday that it's introducing ...

That extends beyond just the Heated Razor. It’s the idea of premium razors generally, which Gillette is investing in through its new, high end-focused GilletteLabs division. Assuming the Heated ...

CINCINNATI — Procter & Gamble has overhauled its online Gillette business, offering customers the new option of on-demand ... its flexibility to offer razors without a subscription.

Gillette’s newest razor doesn’t come with an extra ... compel some customers to trade up from their regular Gillette razors, explained Ali Dibadj, analyst at AllianceBernstein.

Whereas all other Gillette razors and, arguably, most razors on the market allow the blades to swivel back and forth a little bit, the new Gillette technology lets them swivel more. The movement ...

NEW YORK (CBSNewYork) - Gillette is recalling 87,000 disposable razors after a manufacturing issue with the Venus Simply3 Disposable Razors, according to the U.S. Consumer Product Safety Commission.

Gillette is feeling the razor burn. In the face of increasingly stiff competition, Procter & Gamble will reduce the price of some of its Gillette shave products. The average reduction will hover ...

Gillette’s newest razor doesn’t come with an extra ... compel some customers to trade up from their regular Gillette razors, explained Ali Dibadj, analyst at AllianceBernstein.