WPP is hoping to fend off Publicis to retain the brief as the pitch nears a conclusion. Win or lose, the spotlight will be on GroupM.

Publicis Groupe has won The Coca-Cola Company's US and Canada media account from incumbent WPP following a closed review. According to Comvergence, Coca-Cola’s US media spend was $785 million (£607m) in 2024, up from $610 million (£471m) in 2023.

Publicis — which last year overtook WPP as the largest agency in the world based on revenues — has won Coke’s media business in the US and Canada following a competitive tender, according to three people familiar with the deal.

Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age has learned. Publicis will oversee media and data in