Pepsi enters the ‘healthy’ soda market, buys Poppi for $1.6 billion
Things are really popping off in the healthy soda space. On March 17, PepsiCo, Inc. announced that it had reached a deal to ...
'Danish Viking blood is boiling.' Danes boycott US goods with fervor as others in Europe do so too
Among the most passionate are Danes, seeking a way to protest Trump's threat to seize the Danish territory of Greenland.
Ben Stiller Plans to Enter the Healthy Soda Wars With Own Brand
Actor Ben Stiller is setting his sights on the soda business. The 59-year-old is exploring plans to launch a low-sugar soda ...
PepsiCo buys prebiotic soda brand Poppi for nearly $2 billion
Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...
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Pepsi joins the healthy soda wars and buys Poppi for $1.6 billion
New York (CNN) — PepsiCo is buying Poppi, the popular prebiotic soda brand, in a $1.65 billion deal.
Publicis’ Coke media account win could be landing at just the right time
Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo ...
The top 5 creative campaigns to know about right now
Film is still the quickest way to unlock emotion. And we had a good variety of films among this week’s top ad campaigns. Tim ...
IPL 2025 drives new signings, over 20% more sponsorship revenue as teams remain on the front foot
Punjab Kings has on-boarded more than 20 brands as sponsors while Kolkata Knight Riders's list include 25. Gujarat Titans has ...
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Cola wars heat up: Pepsi’s nostalgic jab at Coca-Cola amid Campa Cola’s aggressive push
Pepsi reignites the Cola Wars with a nostalgic ad taking a jab at Coca-Cola, while Reliance’s revived Campa Cola disrupts the ...