As it is now, it's definitely not the best of the company's flavors. Prime's cherry freeze flavor was a no-go for me. I actually went back and forth on this one quite a bit -- it was by no means ...

Researchers at UBC Okanagan are working to learn more about how sweet cherry trees naturally protect their buds from freezing ...

Some of the more recent flavours include Lemonade and the ultra-rare Glowberry Prime. Cherry Freeze was the most recent addition to the Prime Hydration range in the UK following its launch in January.