Apple has certainly carved itself a market for selling extremely well-made products at ludicrously high prices. Given an audience willing to fork out eye-watering amounts for its laptops and phones, it’s perhaps not surprising that the company assumed it could do the same in the cursed world of VR with the $3,

Apple reportedly halts production of its $3,500 Vision Pro headset, casting doubt on the future of the mixed-reality device.

Though Apple's expensive headset was been praised for its cutting-edge technology, the device is expensive and hasn't yet been widely embraced at either home or work.

Apple Vision Pro production halts as poor sales impact its future. Learn why Apple is shifting focus to premium models.

Throughout the year we've seen reports of flat sales and scaled-back production, though zero confirmation from Apple of sales numbers. The Cupertino tech giant mostly talks about developer support, the growing number of Vision Pro apps,

It's a shame Apple didn't include the ultra-wide Mac virtual display when it launched the Vision Pro. The product would have made so much more sense.

Director Jon M. Chu used Apple's Vision Pro mixed reality headset during the post-production of 'Wicked,' released in November 2024. The device allowed him to review visual effects on a virtual screen and collaborate seamlessly with remote team members,