Around 92% of marketers rank the lack of reliable or standardised attention measurement among their top three challenges, ...

Skyscanner's study identifies seven emerging travel trends, with wellness stays, music experiences, mythology-led trips, ...

Storyboard18 brings you top five news updates from the world of advertising, marketing, and business of brands.

XP will consolidate four business areas, while Maria Angelidou-Smith takes charge of Mojang on October 19. Microsoft plans to ...

Pidilite Industries has appointed Amit Agarwal as CFO-designate and Senior Management Personnel, effective October 9, 2026.

The leadership change follows Jitender Dabas’ appointment as group CEO in February, as BBDO India, Ulka and Mudra come ...

Myntra is tripling creator commissions for the festive season, shifting influencer marketing from reach and engagement to ...

The US Labour Department will freeze new and pending PERM applications for the companies, while federal investigators examine ...

As UNIQLO India launches its latest fleece campaign featuring Kriti Sanon and Jasprit Bumrah, the apparel retailer is ...

Indian retail brands are combining digital discovery with physical stores as offline sales continue to dominate the apparel ...

Google's new workplace agent will support third-party AI models, connect to business systems and maintain an audit trail of ...

CleverTap uses AI-driven real-time personalisation to solve customer retention challenges, shifting marketing focus from ...