Omnicom agency Rapp has appointed Jeannine Falcone as global CEO, it shared exclusively with Campaign US. Her first day was Monday, September 30.

Unilever has tended to use three main groups, WPP, Omnicom and Interpublic, for media-buying globally in the recent past but ...

“Traditional roles may be changing, but new opportunities are emerging, especially in areas such as creative technology, and ...

Meta, which owns Instagram, Facebook and WhatsApp, previously tested the AI dubbing on Latin American and U.S. influencer ...

For any brand looking to turn a bold idea into a lasting legacy, the answer lies in transforming ideas into experiences that ...

At a New York City event Wednesday, SeeHer officially unveiled its first TV spot — a 30-second ad that depicts the newest ...

That’s why the platform hosted a discussion at one of TIFF’s highly attended industry conferences and delivered this message ...

He inspired me, every day, “to kick ass and take names” (his words). He passed away in March of 2023, at the age of 89, and I ...

Matthew Vaughn, the filmmaker behind action movies like Kick-Ass, Fantastic Four and the Kingsman series, recruited actor John Cena and musician Benson Boone for his latest project for Meta: an action ...

Media buyers share the opportunities and challenges ahead for the new product.

This trend is also likely to benefit platforms like Amazon significantly. However, there's a potential ‘grey swan’ risk, namely, that such advertisers would be hit by the fallout from US politics, ...

Samsung has released a global campaign to spotlight Samsung Health and Galaxy AI features. Created by Bartle Bogle Hegarty Singapore, “A Samsung health story: racing to Fiji” follows a young couple ...