These are the accomplishments recognized by the Ad Age’s annual Marketers of the Year list, which recognizes excellence in ...

Check out top ads from the Ad Council, NFL, MLB and others featuring storytelling rooted in diversity, equity and inclusion.

Under Swedish law, pets are equal to furniture, meaning they are included in the property division in the event of a divorce. However, only one person can be registered as the pet’s owner, meaning the ...

A special edition of Ad Age Marketer’s Brief highlights how brands like Ally, CVS and Kroger get the most out of ad spend by ...

Now is the time for marketers to invest in artificial intelligence tools, emphasize AI literacy with their teams and ...

With three AI-generated takes on its traditional holiday commercial, the brand takes a leap using the tech for TV.

Picture the scene: a 22-year-old Gen Z creative is asked to do some work on a small project, maybe a social media brief with ...

Pop-Tarts is bringing three edible mascots to its 2024 college football bowl game in a bid to recapture the buzz from last ...

After losing broadcast rights to National Basketball Association games in July, Warner Bros. Discovery struck a new 11-year ...

A few highlights: The UPS Store calls itself “the Pack It, Ship It, Guarantee It Store” in a holiday-themed spot. A daughter ...

In advertising, awards are one way we measure success, and serving as a juror at one of the major shows is a career ...

Kellanova’s renewed focus on sports marketing and smart partnerships have generated buzz for Pop-Tarts and Cheez-It.