Can you feel it? The Force is here. As we published in our extensive SRAM Red AXS eTap coverage and early review, SRAM was transparent about a Force eTap AXS group coming in April when it unveiled the ...

It was only back in May that SRAM released the latest version of its flagship road groupset, Red AXS. Jump forward just over two months and the brand has revealed a new version of the groupset aimed ...

SRAM's new Force and Rival AXS 2x road groupsets bring the improved ergonomics of Red AXS along with updated component design. The second- and third-tier SRAM groups have lost significant weight in ...

A look at SRAM's trailblazing 11-speed MTB drivetrain's creation We've already ridden SRAM's XX1 group and as you might imagine, there was a lot of engineering that went into creating this ...

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SRAM may be developing a new electric mountain bike motor system, and we may even see it – or a shroud covering it – later this year. The recent Enduro World Series 2022 team roster announcement ...

John Nedeau rides his bike to work when he can. He has a good bike. He’s a good rider. He works for a company called SRAM. Its global headquarters on Chicago’s North Side is a long way from his home ...

SRAM veterans Sander Rigney and Ron Ritzler have both joined the company’s senior management team in vice presidential roles. Rigney began with RockShox in 1998 and continued with SRAM® after their ...

Will the resurgence in urban cycling ever be matched by a rise in bike-friendly offices? Recently architecture and design firm Perkins+Will completed what might be the ultimate office for bike lovers ...