Jeff Small, CEO, and Brett Astor, Vice President of Strategic Media recently wrote a paper addressing the synergy or DR Radio and DRTV campaigns: “Considering or currently running a DRTV advertising ...

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Patrick Hopf, founder and president at SourceKnowledge. Unless you have a ...

With today’s hyper-distracted consumer, marketers need a healthy media mix to spark consumer engagement. One frequently overlooked option is direct response television (DRTV) advertising, a discipline ...

NEW YORK, Jan. 18, 2011 (GLOBE NEWSWIRE) -- Greene Concepts, Inc.'s (PINK: LKEN) AccuBrite, Inc has announced the signing of a production and direct response campaign management agreement with ...

Out of the total adult population of Americans, 63% watch some form of DRTV advertising, translating to a customer base of 136.2 million viewers, according to a study by the Electronic Retailing ...

Direct Response Television (DRTV) has been changing just like other advertising methods. In fact, advertisers are starting to take notice again. Long-form DRTV ad campaigns have experienced a ...

Portland, Ore. - Brand DRTV Advertising Agency Atomic Direct has received two awards from Jordan Whitney Inc.: one for “Best-Branded Short-Form”, and one for “Best Self-Protection Infomercial”. Jordan ...

NEW YORK, NY--(Marketwired - Jan 20, 2017) - There is a reason you see so many TV ads, and there is a reason it is so expensive to air those TV ads: they work. For any company striving to have a ...

Out of the total adult population of Americans, 63% watch some form of DRTV advertising, translating to a customer base of 136.2 million viewers, according to a study by the Electronic Retailing ...

The rapid growth of DRTV advertising is causing problems for many companies, as providing adequate human resources for the medium is very difficult. As customers come to expect integrated service ...

IRVINE, Calif.--(BUSINESS WIRE)--Cobalis Corporation (CLSC.PK) announces it has signed a contract with The Sandino Group, a New York and Beverly Hills, CA, based Marketing and Communications ...