Every year, brands try to outwit each other with their Super Bowl commercials. But some ads leave a more indelible impression than others. From Apple to Amazon, here are the most unforgettable Super ...

Ahead of the Super Bowl commercial rush in February, USA TODAY Ad Meter is keeping fans updated on who's in and who's out.

NEW YORK — This year some of the Super Bowl ads that grabbed the greatest buzz were surprises, like Bud Light’s “Game of Thrones” teaser. Other crowd-pleasers focused on humor, like Amazon’s take on ...

Hellmann’s Mayonnaise will return to the Super Bowl for a sixth consecutive year with a 30-second spot handled by agency VML.

Content driving website traffic and buzz this year runs the gamut, from video to stats about some of the hottest products and legendary players. This year’s Amazon Super Bowl LV commercial, Alexa’s ...

The Philadelphia Eagles secured the championship in Sunday's Super Bowl 59, but there were also several winners — and plenty of losers — in the lineup of star-studded commercials that aired during the ...

The NFL’s 2025-2026 season is days away from starting, but NBCUniversal has already scored an important touchdown. The Comcast-backed media conglomerate confirmed on Wednesday what has been one of the ...

Many Super Bowl commercials went for easy laughs and nostalgia in an effort to stand out to the millions of viewers watching. Ben Affleck brought back the DunKings for Super Bowl LIX, while British ...

Here's a look at the best Super Bowl ads from past years. — -- The Super Bowl is a high-stakes affair for advertisers, with the cost of a 30-second commercial topping $4.5 million this year. But ...