The Paramount Global and Nielsen impasse is now in the second month. With multicurrency options, the standstill has impacted ...
Advertisers and media buyers are caught in the middle of the Paramount-Nielsen standoff, grappling with the sudden shift to ...
The battle between Paramount Global and measurement giant Nielsen is fast becoming a war of words. In a dispatch sent to ...
"We cannot reset the value of our services to a fraction of their worth due to the circumstances and demands of one client," ...
The long-anticipated "Gladiator II" is just days away from release. Connie Nielsen is one of only two actors back from the ...
Paramount Global is looking for a 50% reduction in the price for Nielsen measurement services -- a deal the measurement company says is “unsustainable,” according to a letter written to ...
The big trend in Q3 earnings this year was streaming growth, and Paramount was no exception according to Friday's earnings ...
Nielsen CEO Karthik Rao has weighed in on the ratings measurement firm’s ongoing contract dispute with Paramount Global, pushing back against the media giant’s claim that it is seeking ...
But Nielsen’s tabulation showed approximately 13.62 million viewers watched the show on Paramount Network, CBS and a handful of other Paramount-owned cable networks.
The battle between Paramount Global and measurement giant Nielsen is fast becoming a war of words. In a dispatch sent to clients earlier this week, Nielsen CEO Karthik Rao said that Paramount has been ...