'Must have,' raved one fan in a review.

Ulta CEO Kecia Steelman has built the $31 billion beauty retailer for today’s shopper, who’s bypassing overextended luxury ...

Ulta Beauty just opened its first location in Dubai's Mall of the Emirates. I visited ahead of its opening day to see how ...

With a key partnership nearing its end, Target is making a calculated shift in one of its fastest-growing categories.

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Following a 15-year relationship carrying Apple products, ...

After discovering that tulips are the next major skincare ingredient, Bloomeffects has gone viral for their innovative SPFs and is introducing a major rebrand.

Here's what to know about Ulta Beauty World 2026 in Florida, how to buy tickets, how much they cost, and what to know about the age limit.

Steelman, who has been at Ulta over a decade, started her climb to management on the sales floor. As CEO, she came in with a plan. She understood the beauty industry was fundamentally shifting, and it ...

Kylie Jenner channeled major business chic energy when she stepped out in Calabasas with her sister, Kourtney Kardashian ...

Kecia Steelman’s first year in the corner office at Ulta Beauty has turned into a full-blown comeback story for the nation’s largest specialty beauty retailer. Shares have ripped higher, sales are ...

Ulta Beauty had its Big Game moment when Cardi B made a surprise cameo during Bad Bunny's halftime show.

As AI moves into the physical world, Ulta’s robot manicurist offers a glimpse of what’s next. In my suburban Boston Ulta, I’m sitting with my hand in a little box. I’ve been promised that in roughly ...