MINNEAPOLIS — They can stick with us forever whether we like it or not. Advertisers have used catchy tunes for decades. "They're the original earworms, I think," said Jerry Wolczanski. The first known ...

Many people of a certain generation might remember a jingle or two from one of their hometown radio stations. "It was, to use the current terminology, the branding or the imaging of the radio station, ...

The last time I wrote about radio jingles was in 2012, when I interviewed jingle writer Larry Greene in two parts (here and here). I love the sound of great radio jingles. The vocals harmonies are ...

Wheaties was one of the first companies to recognize the enormous potential of radio as an advertising tool. On Christmas Eve 1926, they aired the first commercial jingle ever, which also introduced ...

Ever since the dawn of advertising, there have been catchphrases to develop brand recognition. Jingles use these catchphrases and incorporate them into sound branding. They can be effective. Early ...

Dave Bethell of TM Studios, shown at his work area in Los Angeles. If a program director from the 1970s or ’80s were dropped into a radio station in 2019, he or she would not recognize the sound of ...

Radio Workflow, in partnership with Flisten, has created three royalty-free jingles for local radio stations to use to “celebrate the unique charm and community spirit that only local radio can offer.

Lee Warner grew up moving town to town, and his memory of summer was always linked to the radio stations in the new locale. He offers this contribution to our series Summer Sounds. Today's Summer ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Co-producer of the Rare & Scratchy Rock ‘n ...

Many people of a certain generation might remember a jingle or two from one of their hometown radio stations. "It was, to use the current terminology, the branding or the imaging of the radio station, ...