Specs: Two-piece, ionomer-covered golf balls. Available in white, yellow (March) and matte red (May). The Skinny: Titleist updated the core and made the cover softer and thicker on the latest version ...

Jeremy Stone, Vice President of Titleist Golf Ball Marketing, joins Golf Today to showcase their new line of AVX, Tour Soft, and TruFeel golf balls and how they can improve their customer's overall ...

Father's Day is approaching on June 15th, and golf-related gifts are a great option for dads who enjoy the sport. Several gift ideas are highlighted, including a rangefinder, trunk organizer, golf ...

In any change to the Rules of Golf that involves golf balls, there is one company that has the most to win or lose: Titleist. It is the brand most associated with golf balls and has dominated sales in ...

Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

Paul Liberatore is the founder of Golfers Authority, which reviews the world's best golf products and gear. This post contains affiliate links, where we may receive a percentage of any sale made from ...

Titleist makes some of the best golf balls on the market and, on September 23rd, the brand is bringing a special model back to retail in the US and Canada. Throughout August and September, we saw ...

Back in October of 2000, at the Shriners Children's Open (at the time Invensys Classic at Las Vegas), Titleist introduced a completely new “Pro V1” golf ball for the first time. That week, 47 players ...