To market agentic AI effectively, start by translating complexity, building trust and aligning messaging with executive ...

Artificial intelligence is no longer a distant possibility. In 2025, it is reshaping marketing, media, and creative ...

Professor Watson recently conducted the second installment of an artificial intelligence training series for the Southern ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

The world of marketing measurement is buzzing about AI. But when it comes to complex techniques like media mix modeling (MMM), the field is awash with false promises about the benefits that these new ...

A bear leans in the window of the Jeep Grand Cherokee while a woman holding a microphone asks the bear a question. The ...

As AI platforms like ChatGPT, Gemini and Perplexity become primary gateways for discovery, a new metric is rising in strategic importance: Generative Engine Optimization (GEO).

Discover how AI transforms brand sentiment analysis. Learn strategies to harness AI's power for understanding consumer ...

As artificial intelligence and automation redefine digital marketing, professionals must evolve from traditional execution to ...

OMN | Next Gen SEO & KI-Marketing Schweiz has introduced an artificial intelligence-powered marketing platform designed specifically for businesses operating in Switzerland’s multilingual market. The ...

Old-school sci-fi scenarios and new AI research place us at the precipice of singularity—the point at which AI reasons, learns, and iterates faster and better than human beings, becoming capable of ...

I meet with marketers every month in small groups I've named "Marketing Therapy," as an outlet to talk candidly about the challenges we face in our jobs. We talk about leadership, strategy, changes in ...