Hellmann’s Mayonnaise will return to the Super Bowl for a sixth consecutive year with a 30-second spot handled by agency VML.

Mark Ballas shares what fans can expect from SVEDKA’s bold, AI-powered Super Bowl ad and how one creator could win $10K and a spot in the commercial.

A new taste is coming to Super Bowl viewers who have long been accustomed to watching ads for soda, candy, pizza, chips and ...

Vodka brand’s ‘Fembot’ character is back after more than 10 years in retirement.

Tom Brady appears in a new commercial for Gopuff to support making the day after the Super Bowl a national holiday.

Ahead of the Super Bowl commercial rush in February, USA TODAY Ad Meter is keeping fans updated on who's in and who's out.

An American F1 team showing off its car during the Super Bowl? I can already see the Europeans rolling their eyes.

Unilever's beauty brand returns to the big game for the third year.

The Philadelphia Eagles weren’t the only ones that had a great Super Bowl. USA Today’s 37th annual Ad Meter ranked the best commercials from the big game, in which the Eagles thumped the Kansas City ...

Formula 1 is just days away from crowning its 2025 World Drivers' Champion, but focus has already shifted to next season for ...

Tom Brady and Druski teamed up with Gopuff and The Super Monday Off Coalition to push for Super Bowl Monday as a national holiday in the United States.