Abrdn changed its name from Aberdeen Standard Life in 2021. Abrdn’s new chief executive defended the company’s rebrand from Aberdeen Standard Life and insisted its name will not change today ...
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Abrdn is victim of ‘corporate bullying’, says company executiveThe global investment company, which has £495bn of assets under management, changed its name from Standard Life Aberdeen to Abrdn in 2021 ... and used a logo designed by Wolff Olins, a key ...
Begin your TipRanks Premium journey today. abrdn (ABDN) Company Description: Standard Life Aberdeen PLC provides a variety of investment services. The company operates in two main channels ...
Windsor played down the prospect of changing abrdn's name after inheriting the brand, which was mocked online after being rebranded from Standard Life Aberdeen in 2021, from his predecessor ...
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Abrdn’s chief defends rebrand: ‘The name is the name’When Standard Life and Aberdeen Asset Management merged in 2017, the company was dubbed ‘Staberdeen‘ by some in the City. It adopted the name Abrdn in 2021.
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