Adweek on MSN10d
Abrdn Welcomes Back the Letter E, Rebrands as aberdeen
A 200-year-old global investment company based in Edinburgh, Scotland came to the realization after four years that vowels ...
AOL11d
Aberdeen restores the E's after admitting 'abrdn' rebrand wasn't that clvr
Standard Life Aberdeen rebranded as "abrdn" in 2021 under CEO Stephen Bird, saying it was part and parcel of being "a modern, agile, digitally-enabled brand." The decision sparked cackles at a ...
The Mirror11d
Finance giant scraps Abrdn rebrand after four years as it 'removes distractions'
The 200-year-old fund management giant, previously known as Standard Life Aberdeen, had adopted the Abrdn name in 2021 on the advice of branding agency Wolff Olins, which claimed it represented ...
London Evening Standard11d
Aberdeen Group scraps Abrdn rebrand to ‘remove distractions’
The 200-year-old fund management giant was previously known as Standard Life Aberdeen before adopting its new moniker, Abrdn, in 2021. The name change had been recommended by branding agency Wolff ...
The Independent on MSN10d
Abrdn returns vowels after widely mocked rebrand
One of Britain’s biggest and oldest finance firms has renamed itself Aberdeen Group after a short-lived – and widely mocked – ...
Reuters11d
UK's abrdn renames itself 'aberdeen' in strategy revamp
It had changed its name from Aberdeen Standard Life in 2021 to 'abrdn', which led to widespread derision, adding to its problems. Windsor told reporters the 'abrdn' brand had become a "distraction".
Abrdn changes name, kicks off Chairman search in strategy revamp
Abrdn said on Tuesday it would kickstart a search for a new Chairman and change its corporate name following a widely-mocked ...