(AP) Drivers listening to adult contemporary radio along Interstate 4 in central Florida are hearing ads like this: President Obama raised taxes on Florida’s small businesses, and his defense cuts ...
Groups backing Vice President Kamala Harris have reserved $332 million worth of airtime. Just about $194 million in ads will come from groups backing former President Donald J. Trump. By Theodore ...
Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess the impact of radio advertising on performance ...
A 16-year study of more than 1,200 advertising campaigns across all media has found that AM/FM radio and podcasts as “Super Touchpoints” for advertisers when it comes to ad effectiveness, generating ...
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