Prime is causing hysteria among children who see the drink as a status symbol ... to three or four bottles per customer, and in some cases by moving it behind the counter alongside cigarettes ...

That same month, he took to X to post the following: The latest move in the case follows ... footballer's drink is not the same as KSI and Logan Paul's. However, Prime retorted, also alleging ...

Such as what’s the difference between Prime Hydration and Prime Energy. Prime Hydration is a sport drink and claims to contain less sugar than Gatorade and have fewer calories. Prime Energy is ...

KSI has had his say on social media after Lionel Messi has been accused of "ripping off" Prime as he launched his own rival ...