The next wave of progress is less likely to come from adding more tools to your martech stack and more likely to come from ...

Human experience and creativity are much better guides than probability when trying to engage a human audience. I don’t think ...

And now is the time for marketing leaders to expand their existing skill set and develop their AI intuition—when to use it, when to lose it—to make the most of AI’s transformative power and deliver ...

Adobe discusses the roadblocks to widespread AI adoption in marketing; the company’s diversified, human-centered approach to AI; and the next wave of AI innovation: agentic AI It’s no surprise that ...

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

In today's marketing world, rapidly evolving technology and consumer habits are pushing companies to stay on top of the latest trends and innovations in real time. To keep up with demands, marketing ...

Marketing with AI, for AI, and by AI; this is the new reality. Every campaign we run, every message we personalise, and every insight we extract is increasingly shaped by AI data, tools, content, ...

The two dominant emotions surrounding AI in marketing today are hype and anxiety. But we’re entering a new era – one built not only on automation but also on orchestration and intelligence. Agentic AI ...

AI is being rapidly implemented, but that doesn’t mean it’s being used effectively. The current lack of clear benchmarks and data about AI usage has meant that everyone has been operating in the dark.

The marketing world is undergoing the most profound shift since the invention of the internet. For the last 20 years, consumer journeys typically began with a search query and a page of ten blue links ...

July 15, 2025 - In today's hyper-automated economy, businesses are quickly embracing AI-powered marketing tools to expand their reach and streamline engagement. Synthetic voice calls, often using AI ...

Dashveenjit is an experienced tech and business journalist with a determination to find and produce stories for online and print daily. She is also an experienced parliament reporter with occasional ...